INFLUENCER MARKETING OPPORTUNITIES

Your brand

Say HELLO TO Thousands of Maryland’s business leaders.

Let your voice be heard. Partner with MACPA and reach an audience ready to move your business forward.

ABOUT MACPA

OUR 8,000 MEMBERS AT A GLANCE

Through our Business Learning Institute, our learning and innovation affiliate, we work with many of the top CPA firms and Fortune 1,000 Finance and Accounting teams.

We are Glocal
Global Reach, Local Presence

Our CEO, Tom Hood was named the second most influential person in the profession for the fifth straight year and our Past Chair of MACPA was named third most influential person by Accounting Today in their annual Top 100 Most Influential List.

MACPA Sponsorship & Advertising

WHO IS MACPA?

Our core Association of Maryland CPAs is currently over 8,000 but we also work closely with the Top 20 to 300 firms, large mid market companies at more than $100 million, and government/not-for-profit organizations nationally.

Our subsidiary, the Business Learning Institute is the largest on-site training, strategic planning and consulting organization serving the accounting and finance profession. Also, we are working with over thirty-seven State CPA Societies distributing our “success skill” training from BLI.

CEO Tom Hood has been consistently recognized as the #2 most influential person in accounting by Accounting Today Magazine. His influence and reach in helping CPAs to be “Future Ready” also enables companies sharing in the desire to shape the landscape of the profession, get involved.

Why reach CPAs?

Talent that shapes the future. CPAs are the professionals that drive change. Every day, in every industry – including finance, government, the nonprofit sector, and healthcare – CPAs help the economy’s most influential leaders make critical decisions and plan for the future.

Leadership = Influence

Our influence in the accounting profession comes from our social capital and relationships.

Partner with the MACPA

When your brand partners with the MACPA, you’re reaching Maryland’s premier organization for CPAs and accounting professionals. We’re diverse, dynamic, and constantly leading the way forward, with over 8,000 members from virtually every sector of the economy. With our national recognition and growing membership, we can help your message reach potential customers across the country.

The MACPA is Maryland’s most trusted voice for CPAs.

PREFERRED PROVIDER Sponsorship

PREFERRED PROVIDER Sponsorship “Partners of the Profession”

Becoming an MACPA Preferred Provider makes you a “partner of the CPA profession.” Your support assists MACPA in its mission to make CPAs Future Ready and to thrive in these rapidly changing times.

FEatures and Benefits

Logo on all main pages of MACPA.org, MACPA weekly digital publications and MACPA Featured Events materials
All access sponsorship to MACPA Featured Events including two minute speaking opportunity
Full page color ad in event program at sponsored events
All access sponsorship of “Professional Issues Update Town Halls with MACPA, CEO Tom Hood,” including an on-stage introduction from Tom and two minute speaking opportunity
Access to MACPA’s Premier Event, The CPA Summit
National reach and exposure through MACPA’s learning affiliate, the Business Learning Institute (BLI)
Social amplification through MACPA channels
Participation in MACPA’s nationally recognized blog 2x per year
Participation in co-authoring a white paper 1x per year
Participation in MACPA produced and promoted one hour webinar events 2x per year
Full page color ad placement in MACPA’s quarterly Statement magazine and approved editorial content welcome 2x per year
MACPA members receive email from Tom Hood, highlighting our Preferred Provider partnerships

Social amplification

through our blog and social media channels. Social amplification comes from four primary ways:

Townhall series posted on slideshare

Our 2017 Summit hashtag had 4,098,932 impressions across 264,000 accounts

Our blog CPA Success is consistently one of the Top 10 blogs in the Profession

Amplification from Tom Hood Linkedin: 630K followers
Twitter:
@tomhood 14.4K followers
@macpa 10.6K followers
@billsheridan 8.9K followers

* Tom Hood is a Featured Forbes Contributor on their finance council
* Bill Sheridan is a Featured Forbes Contributor on their communication council

Learn about the packages and options that are best for your organization by
contacting Amy Puente at 443-632-2323, or amyp@macpa.org.

Event Sponsorship

Every day, businesses ask the same question: “How do I get in front of my potential customers?”

Being in front of many people is great, but being in front of the right people will get you the exposure you are looking for. Sponsoring an MACPA event can do just that.

As a sponsor, you will work with our knowledgeable staff to define your audience, select the right events to reach your target audience.

Featured event sponsors are offered a variety of options to connect with participants, including hosting exhibit space, placement in event signage and advertising, and placement in pre-event marketing. Seminar sponsorship is customizable and available upon request.

Say hello to your next customer.

The MACPA hosts many events from featured events to seminars. Each event has opportunities for you to connect with our members and attendees.

FEATURED Event & ToWN HALL Sponsor BENEFITS

Logo on event marketing pieces
Full-page, full color ad in event program/materials
Logo on event signage
Receive pre-attendee list and post-attendee list for both the live event and simulcast (first name, last name, firm name, and firm address)

Exhibition table space Exhibit table to include table and drape, two chairs, electricity, wifi, admission to event for up to two people, and lunch for attendees
Admission to event for up to 2 people
Sponsor the Town Hall with an introduction from MACPA’s CEO, Tom Hood, and a chance to briefly address the audience

About 30 events every year we consider “Featured Events” either because they are key conferences, or they have specific importance to our entire profession. Click below for an entire listing of Featured Events

view featured events

ADVERTISING OPPORTUNITIES

Get your brand & your customers on the same page.

MACPA members trust us to keep them up to date on what’s new. Placing an ad in one of our print or digital publications makes sure your business is part of the conversation among industry leaders.

The Statement Magazine

This quarterly publication of the MACPA delivers in-depth articles about the pulse of the CPA profession in Maryland and beyond to over 9,500 CPAs. The magazine is mailed to all MACPA members and includes news, technical articles, advice, and commentaries on relevant business and organizational issues.

One-Hour Webinar Delivery – Complimentary to MACPA Members

Get in our event catalog! We will help you produce a one-hour webinar event and promote
in our events catalog and upcoming events email.

“MACPA Weekly” email banner ad

This weekly email publication serves over 20,000 readers by offering links to news and
essential information from around the web.

event program ad

Place your ad in any featured event program, distributed to all attendees.
Full-page color ads are available.

MACPA EVENT AND Advertising PRICING

Please contact the sponsorship team for more information on pricing.

CONTACT YOUR SPONSORSHIP TEAM TODAY

INFLUENCER MARKETING OPPORTUNITIES

INFLUENCER MARKETING OPPORTUNITIES

Your brand

Say HELLO TO Thousands of Maryland’s business leaders.

ABOUT MACPA

MACPA Sponsorship & Advertising