Word continues to spread about the CPA profession’s efforts to increase the financial literacy of young Americans.

Launched nearly a year ago, the “Feed the Pig” campaign, a public service initiative headed by the Ad Council and the American Institute of CPAs, is encouraging young adults to spend less and save more, and word is getting around. Watch one of the TV spots from the campaign below:

In a St. Louis Post-Dispatch article titled “Saving starts with knowing how you are spending,” author Jerri Stroud outlines the campaign’s goals and includes a five-question quiz from the AICPA designed to give readers an at-a-glance assessment of their financial IQ.

Stan Mengel, president of the Missouri Council on Economic Education, is mildly critical of Feed the Pig, telling Stroud, “The problem of people making poor financial decisions is like the problem of sin. We’re not going to solve the problem.” But others like Sharon Laux, associate director of the Center for Entrepreneurship and Economic Education at the University of Missouri-St. Louis, said Feed the Pig is a good start. “Part of it is just making people aware,” she told Stroud. “Information is powerful.”

At the very least, people are talking about financial literacy, and that’s a good thing, right? What do you think of the Feed the Pig program?

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