Remember that funny children’s book where you looked for the wacky, red-striped guy in the midst of fun situations?
Waldo is what my team at the MACPA often calls me when I spend a lot of time outside our offices.
Accounting Today seemed to be saying the same thing in their writeup of the Top Ten Tweeters to follow. They said this:
“With the number of conference or event-related hashtags that populate Tom Hood’s Twitter stream, you’d think he owned a #transporter. Instead, the CEO of the Maryland Association of CPAs possesses a wealth of knowledge and ideas that only grow with each panel discussion, and thankfully, he shares the bulk of it with his followers. He communicates it with the kind of Twitter literacy — mentioning, RTing, snapping pictures and linking to his FourSquare check-ins — that echoes his real-life networking efforts that first established many of these very events.”
So where is Waldo going next?
I recently got a question from a young CPA who asked me why I spent so much time outside the office and how that benefits our members.
I love it — a reminder to always start with “why.”
So before I talk about where Waldo is going, I will tell you my “why.”
It starts with a quote from a great book about the work of non-profits, Forces for Good: The Six Practices of High Impact Non-Profits. It says, “Greatness has more to do with how non-profits work outside their boundaries of their organization than how they manage their own internal operations.”
I think this is true, and our board of directors encourages us to travel the edges of our profession to connect us to the people and ideas shaping our world. They also have charged us with bringing back and sharing our insights with all of you, which we try to do in our town hall / professional issues updates (free CPE!), on our website, in our publications, and on all of our social channels like Facebook, LinkedIn, Google+, Twitter, and our content sharing sites like YouTube and Slideshare.
My travels often include my trusty sidekick, Bill Sheridan, our chief communications officer (www.twitter.com/billsheridan), and other members of our MACPA team, ready to bring back and share the critical insights and information we gain on the road. Most recently we just came back from the AICPA’s Practitioners’ Symposium and Tech+ Conference in Las Vegas, and you can see our insights with Bill’s latest posts here, here, here, and here.
So here is where Waldo has been in last thirty+ days:
I hope to see you in my travels, and make sure you follow me, Bill and MACPA on Twitter!