I had the pleasure recently of leading a discussion for the AICPA as part of a webinar titled, The Top 7 Issues Facing Young Professionals. This blog post was requested to recap some of the resources (books, apps, and advice) that we discussed.
It was a great group. Sixty-seven percent of those in attendance represented Generation Y, 33 percent represented Gen X — and I represented the Boomers.
First, here are the top 7 issues facing young professionals from our research at the MACPA:
- Information overload (including accounting and tax complexity)
- Work / life balance
- Generational issues and communications (including upper management not sharing knowledge with the younger generation)
- Developing networking skills
- Keeping up with technology, especially the cloud
- Finding career guidance
- Understanding social media benefits
As we began discussing the issues, the chat box fired up with active particpation and the “conversation” quickly centered around three key areas — networking, social media, and technology tools. I promised to recap these on this post, so here goes:
1. Networking and the idea of “non-sales” selling, which I think is critical for all professionals:
- We are in the moving business and I bet you are too!, my post about Dan Pink’s (@DanielPink) book To Sell is Human: The Surprising Truth About Moving Others
- Like it or Not, You’re a Salesperson, post by Bill Sheridan (@BillSheridan)
- Cool tool: Evernote Hello
2. Social media: Here are some great blog posts from us and others:
- Check out all of our posts on technology and social media here.
- The people CPAs need to follow on Twitter, an AICPA article by our own Bill Sheridan
- Social media: Time sink or productivity booster? by AICPA Social Media Strategist Stacie Saunders
- AICPA Facebook chat with Tom Hood: Getting an ROI from Social Media via Return on Attention (ROA)
- My social media tips on YouTube, a playlist of interviews about CPAs and social media
- Use social media, don’t let it use you, by Rumbi Bwerinofa, CPA, CFF (AICPA guest blogger)
- Cool Twitter tools: Hootsuite, TweetDeck
- Books: Crush It, by Gary Vaynerchuk, and The Corporate Blogging Book, by Debbie Weil
4. Education from MACPA’s Business Learning Institute:
We will continue this conversation at the upcoming AICPA EDGE Conference in Austin on Aug. 7-9. I hope to see you there.
Tell me what you think and list your own cool tools (and additional questions) in the comments below.