I’ve been talking to CPAs about the power and importance of the social movement for years now, and I’m still getting a lot of empty stares in response.
It’s astounding, really. I get the whole “late adopter” thing, but come on. Social has turned our world upside down, and some of you still aren’t taking it seriously? How blind can you be?
“Whatever,” I’ve been telling myself. “They’ll keep ignoring it until we reach the point where it can’t be ignored anymore.”
Brace yourselves. We’ve officially reached that point.
In fact, writes Inc.com’s Adam Bluestein, the social movement has grown so big that it will begin contracting in response. More and more frequently, business folks will turn away from social behemoths like Facebook and LinkedIn and embrace smaller, niche social networks to get their work done.
“People aren’t likely to flee Facebook outright,” Bluestein predicts, “but they will increasingly augment their online social experience by using other networks whose size, privacy, and more customized parameters are better suited to specific tasks and goals.”
The MACPA is getting ready to roll out just such a network, called MACPA Groups. It will give CPAs the opportunity to connect, collaborate and share resources on any business- and accounting-related topic you can imagine. Whatever your area of interest, there’ll be an MACPA Group that meets that need. You’ll be hearing a lot more about Groups in the near future.
Here’s the point: Social isn’t just about socializing anymore. It’s about surviving.
Think I’m overreacting? Think again.
So consider this your wakeup call. If you’re not committed to becoming more social, more collaborative, more human, you’re a relic. You’re endangered. You’re on the fast track to irrelevancy. In the harshest terms possible, you simply don’t matter anymore.
With a new year — a new era — bearing down on us, make sure you matter. Be social.
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