I attended back-to-back conferences in Orlando this week, and Simon Sinek was at both.
Not physically, mind you. I don’t know where the hell he was in body.
In spirit, though, Sinek had Orlando covered.
Sinek, of course, is the “Start With Why” guy whose mantra should be etched on the wall of every organization on earth:
“People don’t buy what you do. They buy why you do it.”
Which brings me to this week’s Orlando events — the AICPA’s first-ever Global Manufacturing Conference and the ninth annual Lean Accounting Summit.
I’m not sure anyone will get turned on by the fact that you’re a global manufacturer, or that you practice lean accounting.
But tell them you’re committed to (a) solving problems or (b) keeping your customers and employees happy, and suddenly you’re the sexiest person in the room.
Those “whys” surfaced time and again at each conference, and that’s what got me thinking about Simon Sinek.
Which got me thinking about this year’s Digital CPA Conference.
Scheduled for Nov. 20-22 at the Gaylord National in Washington D.C., Digital CPA will feature a keynote by Sinek — and if you’ve ever watched his TED Talk, you won’t want to miss this opportunity to see him live.
I don’t often shill for specific events, but this one is too good to miss. Besides Sinek, the event will also feature a presentation by technology strategist and best-selling author Geoffrey Moore and sessions that focus on:
MACPA Executive Director Tom Hood is on the conference’s Advisory Board, so if you register by Nov. 1, you’ll save 30 percent off the registration fee. Click here and use promo code SOURCE30 at checkout.
See you in November …
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