A quick addendum to Tom Hood's insightful post, “Still not convinced about social media?”
Tom writes, “I continue to be amazed by how many people are still skeptical about social media as a legitimate business tool.” So do I. The evidence is clear, and yet many folks still look at these tools with suspicion or flat-out scorn. It baffles me.
So in January, I made my annual pilgrimage to Annapolis for CPA Day, where I spoke with three social-savvy CPAs. Each is a social media evangelist, so I said to myself, “Here's a perfect opportunity. Let these CPAs tell the rest of the profession what social media has done for them.”
The list is impressive.
Tom would call all of that “authenticity, communication and connection” — three huge business benefits of social media. And thanks to folks like Gubinsky, you can add “clientele” to the list. In a bottom-line business world, it doesn't get much more real than that.
Listen to more of my interviews with Maryland's social CPAs here:
Now, tell us your social story. What works for you? What doesn't?