Just back from the AICPA Forensic Valuation Conference in Orlando where I presented an “unconference” session on Social Media. Check out the first eleven slides of the presentation below to see the audience participation results and surveys.
What exactly is an “unconference” you may be asking?
Wikipedia defines it as a participant-driven meeting. It’s the latest in trying to make presentations and conferences more engaging and better at making learning stick. It is taking the presenter and putting him/her side-by-side with the participants.
Here is what the group at AICPA FVC was thinking:
What are your biggest challenges with social media?
- Not enough time
- Don’t want to do something embarrassing
- Don’t know where to begin
- Getting others in the firm to see its power and participate
What do you need to get started?
- Education & Time
- Knowledge & best practices
- Examples & case studies
We talked about lots of stories of major successes like two firms who made the Wall Street Journal with their niches due to blogging and twitter. Several examples of young profesisonals who made the Top 100 Most Influential People in the CPA Profession because of their social media followers.
The biggest uses the participants thought had the most value were in three major areas:
- becoming thought leaders,
- expanding their practice and reputation, and
- staying on top of their practice areas
- Develop a solid social media policy (ours is tied to CPA Code of Conduct and our Association Vision, mission, and strategy)
- Comunicate that policy to your entire team and even customers/clients
- Train, train, train – hold some social media training and make the policy part of that, add to onoarding, etc.
As to the last question, if you make a mistake, own it and apologize, quickly (just like in real life).
Here is the full presentation to download or enjoy on-line: