Distracted True, the mobile movement is sweeping the business world. We’re all carrying these incredibly powerful devices that make us better connected and more productive than ever. Whenever they buzz or ring, we answer dutifully, amazed by our ability to do business anytime, from anywhere.

But lord, people, let’s keep our eyes on the road, shall we?

Think distracted driving and you’re likely to think about teen-agers, right? This wildly popular (and graphic) PSA and a recent report that claims texting is the most frequent way in which teens communicate have cast a spotlight on the issue, and justifiably so.

But a new study from Pew Internet and the American Life Project finds that teens aren’t the worst offenders.

Twenty-seven percent of adults have sent text messages while driving, according to the study. That’s higher than the number of teens (26 percent) who have done so. And the number of adults who say they have talked on their cell phones while driving (61 percent) is much higher than the number of 16- and 17-year-olds (43 percent) who have done so.

“Adults may be the ones sounding the alarm on the dangers of distracted driving, but they don’t always set the best example themselves,” said Mary Madden, senior research specialist at the Pew Internet and American Life Project and co-author of the report.

Couple that with studies that find cell phone use while driving is just as bad as driving drunk and you have a recipe for disaster.

Maryland and D.C. are among the states and jurisdictions that ban the use of all handheld cell phones while driving. Let’s hope they aren’t the last.

Yes, serving our clients is important. So is driving safely. Put the phone down and watch what you’re doing.

You’d think it would go without saying. The Pew Internet study suggests otherwise.

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