New Launching 4/1! Stay tuned for a brand new online experience.

Seven Secrets of Successful Business Communication Part 1: Questioning and Listening to Discover Clients’ Needs


The importance of listening (bold)

Whether you’re trying to pitch a prospective client on an engagement or convince an employee to work over the weekend, your success hinges on your ability to identify their needs.

Part one of this two-part webcast concentrates on three communication challenges leaders face:
– Adapting a message to different constituencies and clients
– Coaching employees
– Business development

A former *Wall Street Journal* reporter who teaches marketing at the Johns Hopkins School of Public Health, Greg Conderacci will introduce you to proven communication techniques.

“If I were to summarize in one sentence the single most important principle I have learned in the field of interpersonal relations, it would be this: Seek first to understand, then to be understood.”

— Dr. Stephen R. Covey, author, Seven Habits of Highly Effective People

Learning Objectives

– Determine why it is so difficult to listen
– Determine why questions can be more important than answers
– Apply skills to enhance professional and personal relationships by increasing listening performance
– Choose to become a more effective leader, team member and opportunity developer
– Identify how to probe for a client’s or colleague’s real needs so you can add value more effectively

Major Topics

•The Common mistakes communicators make •why becoming a trusted advisor depends on questioning and Listening •Tactics of effective Listening •Asking The right question The right way •Coaching employees with varying Levels of potential

Course Level
Professional Area of Focus
Future Ready
CPE Field of Study
Communications and Marketing
Who Should Attend

Anyone who wants to improve communication skills, especially those in leadership or business development roles

Greg Conderacci

Staff management experience

Advanced Preparation


Online – AICPA Platform
Event Information
Apr 26, 2023
8:00 am - 10:00 am EDT
Online – AICPA Platform
Total CPE Credits
Webcast Replay

Register for this Event

Seven Secrets of Successful Business Communication Part 1: Questioning and Listening to Discover Clients’ Needs

Your browser is out-of-date!

Update your browser to view this website correctly.

Update my browser now