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Preparing Students for an Evolving Profession


A new challenge that today and tomorrow’s accountants must face is our virtual reality. No, not video games. Remote accounting and audit work has created new obstacles for today’s financial professionals that the next generation need to prepare for. The onset of the COVID 19 pandemic brought with it a series of challenges that has forced the industry to rethink old practices. Firms of all sizes are now innovating with new technologies that can help to address fraud and risk in a new remote audit world.

For educators this shift creates a potential problem. With the industry changing so fast, how can we prepare the next generation of auditors for a career that might be completely different to anything we have experienced in the past.

Join Jennifer MacIntosh, SVP Customer Experience at MindBridge, as she shares her experience working with audit firms and Universities around the world on the challenges of educating the next generation of auditors. MindBridge AI is the world’s leading financial risk assessment platform, through its University Alliance Program it has brought new machine learning audit technology to the classrooms of over 130 Universities worldwide.


Presented by, Jennifer MacIntosh, MindBridge, SVP Customer Experience

Jennifer as over 20 year’s experience working with high-tech and financial services companies helping them to establish, lead, and grow their Customer Experience and Success practices. Recognized as one of the Top 50 Women in Saas in 2018 Jennifer is an advocate for the customer who leads customer engagement, adoption and value realization MindBridge.

She is passionate about digital transformation and working with customers to understand the human side of change while leveraging technology to drive efficiencies and transformation of the overall customer experience. Prior to joining MindBridge, Jennifer built and scaled Customer Expereince program at Coveo. Prior to this, she was Chief Customer Officer at Okas Consulting, a global management consulting practice. Jennifer has also held executive roles at Yahoo, Quest Software and Cognos (IBM). Jennifer is a Prosci certified Change Manager and a KCSv6 Practitioner, Trainer and active industry contributor.

Learning Objectives
  • Gain first-hand insight into the changing shape of the accounting profession
  • Understand how many of the world’s leading accounting firms are evolving their fraud and risk detection techniques in a post COVID 19 landscape
  • Gain awareness as to the changing expectations of both students and hiring managers
Major Topics
  • Find out how academics around the world are already responding to these challenges
  • See first hand how many of the worlds top Universities have already evolved their accounting and finance courses to introduce cutting edge new technologies
  • Learn practical steps for evolving your own academic curriculum towards new data analytics tools and techniques
Maryland Association of CPAs
Course Level
Professional Area of Focus
Employee Benefits
FutureReady Sponsor Event
CPE Field of Study
Personnel/Human Resources
Who Should Attend




Event Information
Oct 22, 2021
11:30 am - 12:20 pm EST
Total CPE Credits
Live Webcast

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Preparing Students for an Evolving Profession

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