MBAexpress: Strategy for Success

Description

Does your firm or organization know why it does what it does? Do you have a mission statement? ¬†This course will help you identify the importance of why an organization should know its “Why,” how to use backcasting as a strategic planning tool and understand the most important thing about a mission statement.

Learning Objectives
  1. Upon completion of this course, participants will be able to:
  2. Identify the importance of why a company should know "why it does what it does"
  3. Define how to use Backcasting as a strategic planning tool
  4. Identify the most important thing about a mission statement
  5. Identify the benefits of a SWOT analysis
Major Topics
  1. Simon Sinek - "Start with why"
  2. 5 Step Backcasting Process
  3. Good & Bad Mission Statements
CPE Field of Study
Business Management & Organization
1.0
Who Should Attend
CPAs, Corporate Finance Teams, Business Leaders and other Financial Professionals
Course Level
Basic
Instructor(s)
Jennifer Elder
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When
Available 24/7
Location
Online
Total CPE Credits
1.0
Format
On-Demand
Instructor
Jennifer Elder

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MBAexpress: Strategy for Success


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