MBAexpress: Masterful Marketing

Online Course Available 24/7 CPE: 1.0 Format: On-Demand
COURSE DESCRIPTION

You have developed a strong technical expertise but what about those skills necessary to grow and expand your business?  This module will discuss various methods of lead generation, investing in your people, the importance of branding, and the use of social media.

LEARNING OBJECTIVES
Upon completion of this course, participants will be able to:
Illustrate the marketing value by investing in their people
Identify how business professionals are differentiating themselves in the market place
Describe ways to strengthen business relationships
Recognize ways to determine ROI using social media
MAJOR TOPICS
Determine what lead generation method would work the best for their business (referrals, direct marketing, publish a book, etc.)
Recognize that you are in the people business first and it's people who create the relationships that that drive revenue
Discuss the differences between the various social media platforms
COURSE DETAILS
CPE FIELD OF STUDY
Marketing (1.0 Credits)
WHO SHOULD ATTEND
CPAs, Corporate Finance Teams, Business Leaders and other Financial Professionals
INSTRUCTOR(S)
Peter Margaritis
COURSE LEVEL
Basic

MACPA MEMBER


$ (% off)
$35.00
Price includes $xx early registration discount(s) - expires xx/xx

NON-MEMBER


$ (% off)
$45.00
Price includes $xx early registration discount(s) - expires xx/xx
REGISTER FOR THIS COURSE
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