Big Data has caught our imagination with cases such as real-time fraud detection, credit score assessment based on mobile phone records, flu outbreak prediction based on social media postings, and many more. While fascinating, the investments and technological expertise needed for such applications has been far beyond the reach of most firms. However, this is about to change with a new generation of tools: Self-Service Business Intelligence, or SSBI. Two important characteristics of such tools are: (1) They are easy to use. There is no need for a PhD in computer science; (2) They provide extended data processing and business intelligence capabilities, such as the quality assessment of data sources, the integration of structured and unstructured data, and advanced visualization tools for data exploration. SSBI enables businesses of every size to use big data and to improve their bottom line, and it should be in the toolbox of every professionals toolbox.