Financial Communications (in collaboration with the VSCPA) CFO Virtual Seminar Series


This course is one part of a four-part series for CFOs. Numbers are fun for us, but not for everyone. However, if we do not effectively convey the meaning of the numbers – have we delivered value? Today we will discuss how to make your numbers speak so that the rest of the organization understands.

PURCHASE SERIES – by purchasing the entire series, you save 10% off the cost of purchasing each seminar individually!

Instructor – Don Minges

Don Minges, MBA, is a fractional CFO who works in diverse industries at various development stages. His expertise is in profitability enhancement, strategic planning, venture capital, mergers & acquisitions, consulting, turnarounds, economic forecasting, cost accounting and financial analysis. Don has experience raising equity for several growing firms and has invested equity capital into promising businesses. He has served on the Board of Directors for many firms. He graduated with highest honors from the Fuqua School of Business at Duke.

Learning Objectives

To understand how to better communicate your organizations performance and how to improve it

Major Topics

Major topics include:

Driving performance with metrics

  • Do you struggle to keep budgets current in the face of an ever-changing business climate? Do you recognize that actual spending can be far from what a department’s spending should be? 21st century performance metrics reduce work, reduce politics, provide flexibility and substantially improve the performance management process. This valuable session will show you how to drive organizational performance using these powerful techniques.

Effective business writing

  • American businesses report losing $400 billion a year to unclear writing that wastes time, kills contracts and turns off customers. Optimize your time spent in communications as a writer and a reader. Prevent your readers from sending your documents to the circular file because they are too much work to decipher. Write with clear purpose and enjoy the results and time saved. Be part of the solution, not part of the problem – write it right the first time.

Presentation skills for success

  • We strive to make effective presentations, but this may not be one of our strengths. Presentation skills are essential to effective leaders, especially for CFOs who must tell their company’s story to both internal and external audiences. In this seminar, you will learn; (1) to deliver presentations effectively and with confidence, (2) to take “big picture” information and make it relevant to specific audiences, and (3) to conduct an effective Q&A session.

Communicating financial information to non-accountants

  • Do you ever get blank looks when you present your company’s financial statements? Does your board nod knowingly, during your presentation, but never seem to have any meaningful questions? It could be that they have no idea what you are talking about and are just pretending to understand! Learn how to connect with your CEO, board, fellow managers, and ordinary employees so they understand your message. Learn to motivate them to action. Come hear a veteran CFO tell you how.
Maryland Association of CPAs
Course Level
Professional Area of Focus
BLI Leadership
Business & Industry
CPE Field of Study
Communications and Marketing
Who Should Attend

Anyone who must present financial information to people who do not have a financial background

John Daly

Six months of industry or public experience; Thorough knowledge of financial accounting principles and practices; Management experience is helpful

Advanced Preparation


Live Online – via VSCPA Zoom Link
Event Information
Dec 16, 2022
8:00 am - 3:30 pm EST
Live Online – via VSCPA Zoom Link
Total CPE Credits
Live Webcast


$ (% off)


$ (% off)
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Financial Communications (in collaboration with the VSCPA)

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