We are entering uncharted territory. A new world is upon us. Those who conquer it will be those who reimagine, redefine, and reinvent not only themselves and their businesses, but what it means to live and work in a post-pandemic world. This presents an amazing opportunity for our profession to play an important role in helping to shape this future with insight and integrity. This is our chance to move from being essential to indispensable — to step out from behind the spreadsheets, reports, and forms and become the most trusted advisor that the next normal will require.