Creating Competitive Advantage CFO Virtual Seminar Series


This course is one part of a four-part series for CFOs. Every organization has competition, but some perform better than others. The best have two secrets; 1) they know what is profitable, and 2) they have a clear strategy. This four-topic event will cover how these two skills can dramatically improve financial performance.

PURCHASE SERIES – by purchasing the entire series, you save 10% off the cost of purchasing each seminar individually!

Instructor – Brian Maturi, MBA, CA

Brian Maturi, MBA, CA has 45 years’ financial management experience in the UK and US, including five years with Deloitte Touche and 22 years with BorgWarner, Inc. where he was a divisional VP-Finance and Corporate Director of Risk Management. His favorite topics include ethics of risk management, management accounting and currency, commodity, and interest rate hedging. Brian holds a bachelor’s in Economics, an MBA and is an English Institute of Chartered Accountants fellow.

Learning Objectives

To learn practices that will give your organization a competitive advantage

Major Topics

Major topics include:

Creating competitive advantage

  • Boards are increasingly looking to CFOs to participate in, if not drive, corporate strategy. Most financial professionals can identify a strategy that provides a competitive advantage when they see one but may not know where to look for it. In this session, a veteran CFO will lead you through the strategy development process and then show you how to turn your organization’s search for competitive advantage into reality.

Profitable pricing

  • Three things can happen in pricing, and two of them are bad. Overpriced products are a missed opportunity, whereas underpriced products give away your products at a loss. When sales and accounting personnel fail to work together, the company risks becoming its industry’s “dumb” competitor. Accountants involved in pricing can help the company understand the difference between “dog” and “gravy” opportunities with knowledge that directly translates into an improved profitability. You will leave this session understanding why the company with the best cost information wins!


Contemporary cost concepts


  • Bad cost analysis leads to bad decision making. Traditional cost accounting provides the average cost of an average product, produced in an average volume and sold to an average customer. Traditional techniques can be disastrously inaccurate when trying to understand products that are not average in every way. This session explains activity-based costing and why it gives your company a competitive advantage.

Cost and pricing models: Creating an effective tool

  • If sales increase, so should profits. Yet, the opposite result often leaves executives scratching their heads. When organizations work with inferior cost information, they make mistakes in four specific situations. Bad information causes sellers to overprice easy, high-volume work and underprice difficult, low-volume work. This session discusses how to use activity-based costing data to build accurate costing models that consider far more than just the labor and materials necessary to provide goods and services.
Maryland Association of CPAs
Course Level
Professional Area of Focus
BLI Leadership
Business & Industry
CPE Field of Study
Business Management & Organization
Who Should Attend

Financial leaders, regardless of title, who are, or aspire to be, chief financial officers in medium-sized organizations; We target the discussions to people in medium-sized organizations.

Brian Maturi

Six months of industry or public experience; Thorough knowledge of financial accounting principles and practices; Management experience is helpful

Advanced Preparation

Some cost accounting experience

Event Information
Nov 15, 2022
8:00 am - 3:30 pm EST
Total CPE Credits
Live Webcast


$ (% off)


$ (% off)
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Creating Competitive Advantage

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