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CFO Series – Preparing for the Long Term (in Collaboration with FICPA)



Brian Maturi, MBA, CA has over 35 years’ financial management experience in the UK and US, including five years with Deloitte Touche and over 20 years with BorgWarner, Inc. where he was a divisional VP-Finance and Corporate Director of Risk Management. His favorite topics include ERM, management accounting and currency, commodity and interest rate hedging. Brian holds a bachelor’s in Economics, an MBA and is an English Institute of Chartered Accountants fellow.

Session details:

Strategy and Implementation, Foundations for Success

Does your business have an effective strategy? If you do – how well has it been implemented? This seminar will focus on developing an effective strategy and more importantly on effectively implementing the strategy so that everyone in the organization, from top to bottom, is aligned and working towards its overall success. Organizations that succeed are not accidents, they are not lucky. Every successful organization plans well and executes their strategic plan well. Come and learn how.

Best Practices EVA/RCE: Metrics to Gauge Real Performance

How much profit is enough? Answering this question requires an understanding of the true risk involved and what the market requires of investments of similar risk. Learn why GAAP accounting measures can lead you astray when trying to evaluate the true economic performance of an enterprise. The measurement of economic costs and revenues requires the inclusion of opportunity costs that GAAP does not measure. The seminar looks at how this required return is established and provides hands-on guidance on two state of the art techniques for measuring true economic profit. If you are in leadership, or want to be, this seminar will provide practical, new insights.

Innovation for Continued Success: Sustaining the Organization

Disruptive innovation has ended many businesses and led others to take their place. Learn why previously successful companies failed to innovate. We will discuss the four types of innovation that can lead to success. We will learn why and how our expectations can help or hinder innovation. We will discuss strategies to encourage innovation and how an enterprise can structure its activities to foster innovation. Successful organizations thrive, while organizations that do not innovate are on the path leading elsewhere.

Accounting for Lean & Agile: Staying in Step with Lean Operations

The plodding accounting conventions of yesterday can inhibit the quickly adapting operations of today. As business processes become faster, scheduling, inventory management, and data collection must change to reflect your organization’s new reality. This session will help you adapt your accounting methods as the world is changing around you.


This course will be hosted in partnership with the Florida Institute of CPAs (FICPA)

Learning Objectives
Major Topics

Strategy and Implementation, Foundations for Success

  • Cost leadership
  • Differentiation
  • Finding niches
  • Defining the market properly?
  • Effective market segmentation
  • Market positioning and targeting
  • Aligning the organization
  • Managing risk

Best Practices EVA/RCE: Metrics to Gauge Real Performance

  • Why EPS, ROS, ROA, and ROCE fail
  • Why can thinking like an economist be helpful?
  • What is the cost of capital?
  • Going beyond the weighted average cost of capital (WACC) to its fundamental principles.
  • The importance of asset utilization
  •  Economic value added as a performance measure.
  • Latest developments in EVA; EVA margin, EVA Momentum and Residual Cash Earnings

Innovation for Continued Success: Sustaining the Organization

  • Consequences of failing to innovate
  • What do innovative companies have in common?
  • Four types of Innovation
  • Clayton Christensen’s view of innovation
  • How does accounting impact innovation?
  • Strategies for successful innovation
  • Structuring an organization to create and benefit from innovation

Accounting for Lean & Agile: Staying in Step with Lean Operations

  • What are ‘agile’ and ‘lean’?
  • How ‘lean’ is different from traditional practice
  • Are we doing too much or doing too little?
  • Quantifying the benefits of lean
  • Practical application of lean concepts in an accounting department
  • Learn how to see accounting output from the users’ perspective
  • Gain insights into making your department more efficient
  • What are the key concepts of lean?
  • How do they apply to accounting?
  • Creating a culture of continuous improvement
Maryland Association of CPAs
Course Level
Professional Area of Focus
CPE Field of Study
Advanced Preparation


Live Online – via FICPA On24 Link
Event Information
Feb 15, 2023
8:30 am - 4:00 pm EDT
Live Online – via FICPA On24 Link
Total CPE Credits
Live Webcast


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CFO Series – Preparing for the Long Term (in Collaboration with FICPA)

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