In a competitive market, every company is looking for any way to differentiate themselves from their competition. While we often look to new markets and data for a competitive advantage, ethics can be the factor that makes the biggest difference to customers, employees, and the public at large. Using surveys, research, case studies, and examples, this course will explore why the CPA credential and the AICPA Code of Professional Conduct is so different. We will discuss why CPAs are in a unique position of trust and how this can put their companies ahead.
• Describe the relationship between financial success and ethics
• Identify the characteristics that make the CPA credential unique
compared to other financial designations
• Compare and contrast the AICPA Code of Professional Conduct to the
ethics codes of other financial professionals
• State the steps in the AICPA Code of Professional Conduct
Conceptual Framework Approach
• Describe the key issues currently being addressed by the AICPA
Professional Ethics Executive Committee
• State the key factors that influence employee behavior according to
• Identify the key factors of ethical communication that increase trust
• Describe how the concept of ethical communication can be applied
within the context of a difficult conversation
• Does it pay for a company to have strong ethics?
• Can you measure the financial impact of ethics?
• Does ethics make a difference in financial performance?
• Can ethics be used as a competitive advantage?
• What sets the CPA designation apart?
• AICPA Code of Professional Conduct & the Conceptual Framework
• Ethics as a marketing tool
• Personalizing your Code of Ethics
• Four building blocks of ethical culture
• What influences employee behavior?
• Ethical research
• Building trust in organizations
• Maintaining objectivity in difficult situations
Any CPA who faces ethical dilemmas in their day-to-day experiences
Knowledge of common business practices and general business ethics