The MACPA Business & Industry Conference will give you insight into recent trends and topics affecting not only CPAs but all financial professionals in the business and industry sectors. The B&I Conference will be in person as well as online. You will not want to miss out on hearing nationally recognized speakers Gabrielle Bosché and Dr. Daraius Irani this year!
Would you like to bring a colleague to this event? Bring 1 additional person for just $225. Simply contact us via phone or live chat to register them at the lower price! Larger groups may qualify for a group discount – contact us for more information.
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Please note – materials for this event will be provided electronically ONLY. Please feel free to bring your own device to view the materials. We recommend that you download them prior to the event date rather than onsite.
___________________________ All IN PERSON attendees will receive a copy of Gabrielle Bosche’s book – “Keep Them Longer”! Gabrielle will be signing books after her session!
Join Gabrielle Bosche – Co-Founder @ The Purpose Company | 2x TEDx Speaker | Bestselling Author + Millennial Expert for our keynote session.
Keep Them Longer; How to create a culture so good to leave
The Great Hiring has been followed by The Great Resignation and leaders throughout the industry are left wondering: what are we doing wrong? The role we have played as employers has changed. So how do you compete for good people and retain the great ones too in a post-Covid world? And how do you avoid the worker turnover that costs American companies $30 billion last year alone? The answer: Purpose. Research is showing employees at all levels expect to be a part of impact-driven companies. Transactions aren’t enough – employees want transformation.
In this session discover how to quickly connect the Purpose of your employees to the mission of your company. Discover the unbelievably simple strategy that creates deeper connection, increase retention, and work output — without adding another program or time-consuming training. Identify what “impact” and “sustainability” means for each generation, lead the field, and never lose a great employee again.
𝐀𝐛𝐨𝐮𝐭 𝐆𝐚𝐛𝐫𝐢𝐞𝐥𝐥𝐞:
Gabrielle is frequently called upon to speak and consult on Millennial motivation and engagements for Fortune 500 Companies, presidential campaigns, and government agencies.
Gabrielle emerged on the scene as the leading Millennial voice after her breakthrough TEDx Talk challenged the notion that Millennials are the Next Greatest Generation.
She started The Millennial Solution at the age of 25 after attending one-too-many workshops on Millennials… led by someone who wasn’t a Millennial.
Gabrielle now utilizes her 11 years of Millennial research to provide high-level solutions to a broad range of clients– from automotive giants to boutique media shops to the United States government. These solutions include marketing plans that aren’t lame, recruiting and hiring strategies and manager training programs that boost retention.
9:05 am
Break/Book Signing with Gabrielle Bosche
9:25 am
Managing Remote Employees for Productivity, Sustainability and Engagement
Karl Ahlrichs, SHRM-SCP, CSP, Business Learning Institute
In distributed workforce with virus concerns, organizations must operate effectively with a remote or partially remote workforce. This facilitated discussion will share practical tools to help you effectively build and manage a remote or virtual team. Topics include motivating at a distance, technology tips and tricks to bridge the gap, hiring to a new staffing model, and performance management for remote work.
10:55 am
Break/Session Change
11:15 am
Working Wellness Into the Workplace
Katie Powell, MPH, CHES, CWWS, Health and Wellbeing Ambassador, CareFirst BlueCross BlueShield
Creating a culture of wellness in the workplace not only benefits the employees but the workplace as a whole. Research shows that employee well-being programs reduce the number of “sick days”, reduce turn – over rate, and improve overall job satisfaction. The Working Wellness into the Workplace workshop will educate participants on everything from the importance of wellness to ideas and suggestions on how to implement, evaluate and maintain a healthy work environment. This workshop will also speak to the new post-pandemic workplace – which requires employers to think differently about what employee wellness looks like.
12:15 pm
Lunch
1:30 pm
We’re All in Cybersecurity Now: How Your Career and Daily Life Are Affected by an Ever-Changing Threat Landscape
Heather Smith, MS Cybersecurity, Digital Forensics, Principal DFIR Consultant, Crowdstrike
Join Heather Smith, a digital forensics practitioner with Crowdstrike, in learning about current cyber threats big and small, and how they are affecting everything around us. Get a walkthrough of the major hacking events of the past year, current attack patterns, and an overview of major active Threat Actor groups.
After covering the doom and gloom, this session will provide some hope — what we can all do to better protect ourselves and the work we do.
Welcome to your new role in Cybersecurity – one team, one fight!
2:30 pm
Break/Session Change
2:40 pm
Maryland SALT and Digital Tax Updates for Business & Industry - What you need to know
Jeremy Jester, CPA, Tax Managing Director, KPMG
Jay Maschas, Assistant Director, Business Tax Field Audit and Hearings & Appeals, Comptroller of Maryland
Maryland is the first state to enact a tax upon digital advertising services. Our session will focus on the nuances in not only taxability but also sourcing to help you determine the applicability of this new tax to you or your clients.
3:50 pm
Break/Session Change
4:00 pm
Economic Update
Dr. Daraius Irani, Ph.D., VP, Strategic Partnerships and Applied Research, Towson University
