You have developed strong technical expertise but what about those skills necessary to grow and expand your business? This module will discuss various methods of lead generation, investing in your people, the importance of branding, and the use of social media.
Illustrate the marketing value by investing in their people
Identify how business professionals are differentiating themselves in the market place
Describe ways to strengthen business relationships
Determine what lead generation method would work the best for their business (referrals, direct marketing, publish a book, etc.)
Recognize that you are in the people business first and it’s people who create the relationships that that drive revenue
Discuss methods for defining your target market.
Business Learning Institute
Professional Area of Focus
Business & Industry
CPE Field of Study
Communications and Marketing
Who Should Attend
CPAs, corporate finance teams, business leaders and other financial professionals.