We have all seen martial arts scenes in which a small woman flips some huge villain flat on his back on the floor. That is the whole premise behind the martial art of judo.
That is also how you can think about social media. We used to end our presentations on social media with this picture and the words, “You can ignore it, fight it, or harness its power.”
Then, one of the biggest issues we hear from CPAs is, “How do you harness it and keep some control?”
The answer? A flexible, principles-based social media policy, a sound culture, and a little training/communication around what your firm or organization expects from your people.
Here are some resources to help you with the first part — social media policies. Look at ours below (modeled after the “gold standard” of IBM) with linkage to our strategic plan (purpose and values) and the AICPA Code of Conduct.
Sample social media policies (almost all are principles-based):
- Best Buy
- Checklist for social media legal issues: ASAE
- AICPA Social Media Toolkit
Here are some resources to help you learn and jumpstart your social media learning efforts:
- Our free, self-directed learning blog for CPAs (in 15 minutes a day): www.cpalearning2.com
And three courses from our Business Learning Institute: