It’s Earth Day … and to commemorate the occasion, here’s a reminder that being good to the environment doesn’t have to be bad for business — quite the opposite, in fact.
To drive the point home, here’s a post from September 2011 featuring words of wisdom from Tom Hood, CFO magazine, and BLI thought leader Jennifer Elder.
We’ve heard Tom Hood’s insightful take on how CFOs can build value through sustainability.
“This is a great opportunity for CFOs to consider taking a leadership role with this emerging issue,” Tom wrote recently, and he’s right.
Beyond that, it’s turning out to be a terrific way to stave off the economic zombies that are roaming the corporate countryside.
“CFOs looking to squeeze as much efficiency out of their plants and operations as possible have found that certain cornerstones of the sustainability movement, such as reducing waste and power usage, offer fresh ways to do what they do so well: manage risk and control costs,” writes CFO.com’s Kate O’Sullivan. “The environmental benefits are a nice outcome, too, of course, but they are not the main motivation behind many companies’ heightened focus on green initiatives.”
But what about CPAs in public practice? What’s in it for them?
Jennifer Elder has a few ideas.
Jennifer is a CPA, an MACPA member, and president and founder of The Sustainable CFO, and she has some terrific reasons why CPAs need to be paying attention to the sustainability movement.
Hint: It goes way beyond being “green.”
Bottom line: Sustainability makes good business sense, and not just for the companies that are doing it.
Listen to Elder’s thoughts in their entirety in this MACPA video interview:
What are you doing to boost your triple bottom line? Let us know, then check out these related learning opportunities offered through the Business Learning Institute:
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