Just when we were getting ready for spring here in Maryland, we are facing winter storm Saturn — aka “Snowquester” — here in the Maryland-DC region.
Which brings me to today’s forecast for CPAs in 2013: Cloudy with a chance of bright sunshine.
Cloudy as in uncertainty in the economy, and cloud-y as in SaaS and technology for business.
First, the economy. Record stock market levels, continued high unemployment, health care law implementation, U.S. government debt crisis, sequester cuts, and the continued European economic crisis make for a swirling vortex of factors that make the business climate more uncertain than ever.
Yet there are bright spots for those who are looking and capable of acting. A just-released report from Deloitte found that many mid-market companies are cutting through the fog of uncertainty by summoning their inner entrepreneur.
“Our survey found that executives who see their companies as having become more entrepreneurial are more likely to perform well across a range of measures, from revenues to profits to hiring plans,” said Tom McGee of Deloitte’s Growth Enterprise Services.
The study talks about how established companies can become more entrepreneurial though innovation, “the ability to create entirely new businesses, enhance existing products and services, and discover and penetrate new markets.” McGee adds, “Companies that innovate often succeed. They break existing performance trade-offs to expand what is possible and they continue to drive growth based on the ongoing innovations of their employees.”
Which brings me to Part 2 of my forecast — cloud-y with a chance of bright sunshine.
Cloud-y as in The Cloud, which many CPAs feel “cloudy” or foggy about.
Yet there is a growing body of evidence that shows cloud technologies go hand in glove with innovation.
The cloud is enabling new strategies and opening up new markets for companies that are able to adopt an entrepreneurial or innovative mindset. The proliferation of new technologies and apps are leveling the playing field for small businesses (and small practices) and allowing them to offer services they never could before.
Four significant reports have shown up in my scans recently that I want to share with you.
The first two are blog posts are from our friends over at Cloud9 Real Time:
Our 2013 forecast: Cloudy with a high chance of bright sunshine!