Paperback, 408 pages

How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth

The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.”

This book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization.

Topics include: How to develop, implement, monitor and measure successful social media activities; How to successfully act on feedback from the social web ; Conversation-monitoring tools; Platforms to accelerate the business innovation cycle; Metrics required to prove the success of social technology adoption; Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration.

Product Code: PMSMM

Vendor: John Wiley & Sons

About the Author: Dave Evans is a social media innovator with a passion for tapping the power of the Social Web and related technologies and applying them to business. Beginning in 1994, when he founded the marketing consultancy Digital Voodoo, and continuing through his career in advertising, Dave has worked with clients around the world including Philips, Pepsi, Dell, Intel, and others. He also served in the strategy and consulting group of Austin's GSD&M, working with clients such as Southwest Airlines, Wal-Mart, and the PGA TOUR. Dave has also been a member of the Advisory Board of ad:tech and the Research and Measurement Council of WOMMA.

Format: Paperback

Price: $24.00 members, $30.00 non-members