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Mind Over Matter


This book presents those hidden assets not reflected in their company's financial reports, but fully responsible for creating wealth. Mind Over Matter will inspire and challenge readers to unlock the enormous finanical and competitive power hidden in the intellectual capital of their corporations.
Hardcover, 340 pages

America's economy has been transformed from a twentieth-century materials-based economy to the Age of the Conceptual-Based Economy -- and the currency of this realm is ideas and knowledge. Today's corporations must prepare to seize the advantages of this new age, or watch as others that are more ready and willing to do so replace them.

Ronald Baker warns that companies can no longer ignore the growing power of its intellectual capital. Introducing firms to the three components of Intellectual Capital --human capital, structural capital, and social capital --and how to leverage them to create wealth in today's economy, this book reveals:

  • The physical fallacy -- why wealth no longer consists of tangible things, but of ideas and imagination from human minds
  • The new shift taking place in the economy from manual and service workers to knowledge workers
  • How to harness and capture the significant intellectual capital within today's companies
  • How to develop and attract human capital to your company
  • How to create a knowledge bank in order to leverage a firm's Intellectual Capital in the most effective manner.

    Designed For: Managers and executives of manufacturing and services businesses of all sizes.

    Product Code: PMMOM

    Vendor: John Wiley & Sons

    About the Author: RONALD J. BAKER, CPA, is the author of The Firm of the Future, Measure What Matters to Customers, and Pricing on Purpose, both from Wiley, and Professional's Guide to Value Pricing, Sixth Edition. He is founder of VeraSage Institute, a think tank dedicated to teaching value pricing to professionals around the world. Baker is a frequent speaker and consultant to professional service firms on implementing Total Quality Service and Value Pricing. He has been appointed to the AICPA's Group of One Hundred, a think tank of leaders addressing the future of the CPA profession, and was named to Accounting Today's 2001, 2002, 2003, 2004, and 2005 Top 100 Most Influential People in the profession.

    Format: Hardcover

    Price: $42.00 members, $50.00 non-members