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The Firm of the Future


Provides CPAs and other professional in small and medium sized firms the tool to expand services beyond attest and compliance functions.
Hardcover, 330 pages

The professional service firm is being threatened by a variety of factors: new technology, intense competition, consolidation, and inability to incorporate new services into a business strategy, and the erosion of public trust, just to mention a few. At the same time, most experts agree that morale in the financial services industry is at an all-time low.... There is relief. And promise. And hope. Readers will learn how knowledge has slowly but steadily evolved to become the most precious factor in creating wealth, and how firms can leverage this intellectual capital to their benefit.

This book:

  • Shows how to transition to other professional services that clients value
  • Provides a pro-forma business plan for mapping a three to five year plan for the transition to a successful practice
  • Positions consulting as an extension to traditional services, not just an alternative
  • Includes many real world examples of accountants who have made a successful transition to new services, discussing the challenges and the results achieved
  • Focuses on quality of life issues and how to get there

    Designed For: Managers and executives of manufacturing and services businesses, small and medium sized.

    Product Code: PMFOTF

    Vendor: John Wiley & Sons

    About the Author: RONALD J. BAKER, CPA, is the author of The Firm of the Future, Measure What Matters to Customers, and Pricing on Purpose, both from Wiley, and Professional's Guide to Value Pricing, Sixth Edition. He is founder of VeraSage Institute, a think tank dedicated to teaching value pricing to professionals around the world. Baker is a frequent speaker and consultant to professional service firms on implementing Total Quality Service and Value Pricing. He has been appointed to the AICPA's Group of One Hundred, a think tank of leaders addressing the future of the CPA profession, and was named to Accounting Today's 2001, 2002, 2003, 2004, and 2005 Top 100 Most Influential People in the profession.

    PAUL DUNN continues to be at the forefront of management and marketing on a global basis. He formed The Results Corporation, a marketing organization, and from there Results Accountants’ Systems (RAS) which focused on accountants in public practice, and founded the "Accountants’ Boot Camp" Process. He is in high demand for his marketing and speaking skills, working with major corporations worldwide.

    Format: Hardcover

    Price: $55.00 members, $65.00 non-members