Quit trying to sell stuff. Tell stories instead.

Posted By: Bill Sheridan on August 30, 2014 in Business Strategy&Leadership / Management
When it comes to getting your message out, traditional marketing and advertising don’t cut it anymore. Tell a good story, though, and you’re golden. So says Wharton professor Jonah Berger. An expert on marketing, advertising and social influence, Berger was on hand at the 2014 Sage Summit with a no-nonsense message for brand managers, marketers and advertisers everywhere: “People don’t share advertising. They share stories,” said Berger, author of the best-selling...

How to rebuild your pyramid

The pyramid is one of the strongest and most stable structures man has ever known. It is also the common structure for organizational hierarchies and the primary model for professional services firms, like CPA firms. Yet we are seeing signs that this "structure" is beginning to show signs of wear or even crumbling. This once-stable structure is increasingly coming under pressure as the three mega-trends of technology, generations, and globalization converge to create a perfect storm. These trends...

It’s not vacation. It’s life. Go live it.

You’ve got longevity, seniority, and a hell of a lot of vacation time socked away. Should you take it? It depends on which study you believe. EY — the firm formerly known as Ernst & Young — says absolutely. Research by the firm has found that employees who use most or all of their vacation time receive better performance reviews, which might translate into higher paychecks. Here’s how it works: The more vacation time you take, the better rested you are. The better...

The future of the CPA profession is ... fun!

Posted By: Rebekah Brown on August 27, 2014 in Business Strategy&Leadership / Management
No, really ... it is! Two weeks ago I had the pleasure of attending the AICPA E.D.G.E. Conference in New Orleans. The conference is the brainchild of some of the AICPA Leadership Academy alums and is put on by the Young CPA Network. It's tag line says it all: "Leave all expectations of a traditional conference behind. That’s the best approach for embracing the benefits of the E.D.G.E. Conference. Evolve. Distinguish. Grow. Engage.” The conference was full of great content. Sessions like...

Generational encounters: A millennial's perspective

The title of the paper says it all, Generational Encounters: Goodbye Boomers, Welcome Millennials! What a treat when a student member from the University of Baltimore gets inspired from our NYPN Generational Symposium, gets approval to write a research paper on generations and then presents it to the MACPA Board of Directors in May, 2014. Pictured is MACPA Past-Chair Byron Patrick, Tanyeka Alexander (student), Tom Hood, and Professor Dalton Tong. She started her presentation with her story of why...

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