CPAs are knowledge workers, right?
What if I told you that you could be increasing your personal and organizational's intellectual capital right now and for little or no cost (other than some investment of time)?
Interested? Read on ...
This is true if you are a professional, a business, or organization trying to make a difference and stand out amid all of the noise.
The secret lies in this basic formula:
IC = HC + SC + Struc C
SC = Whuffie + Trust (agent) + Social Media
First, let's make sure you understand social capital. There are three types of intellectual capital, according to Ron Baker at Verasage:
- Human capital (HC) -- your people and their knowledge
- Social capital (SC) -- your network of customers, suppliers, partners, relationships, alumni (see also Whuffie)
- Structural capital (Struc C) -- your systems, processes, databases, and explicit knowledge
First, you need to begin using these tools and increasing your connections and knowledge.
"The sum of the reputation, influence, bridging capital and bonding capital, access to ideas and talent, access to resources, potential access to further resources, saved up favors, accomplishments (resumes, awards, articles, etc.) and the Whuffie of those who you have relationships with."
Then add the advice of Chris Brogan. Here are his six secrets of Trust Agents:
- Make your own game. (I say be distinct or extinct.)
- Be one of us (authenticity matters).
- Use the Archimedes effect (leverage and link everything).
- Be Agent Zero in multiple networks (the strength of weak ties).
- Be a Human Artist (help shape others).
- Build armies -- promote larger interactions.
You are on your way to being an intellectual capitalist!
- Use our free self-guided social media learning tool
- Join us via webcast from noon to 1:40 p.m. EST on Dec. 10 for Social Media: Passing Fad or Valuable Tool
Technorati Tags:social mediasocial networkingCPAaccountinglearningsocial capitalron bakertara huntchris broganwhuffietrust agentsmind over matterMACPAwebcastWeb 2.0intellectual capital
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