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Webcast! Find a Need and Fill It: Your Key to Business Development (17W111)

REGISTRATION STATUS: OPEN

Date: Wednesday, January 06, 2010
Time: 12:00pm - 2:00pm (Eastern Time)
Facility: Online Webcast, Internet
CPE Credit: 2 Marketing
Course Type: Webcast
Provider: Business Learning Institute
Instructor: Greg Conderacci
Field of Study: Marketing
Level of Knowledge: All
Fees: $79 MACPA Members, $109 Non-Members
Reciprocal Discount ($30)

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Description:

It's the oldest saw in your business toolbox -- find a need and fill it. Yet the fine art of uncovering needs is a powerful tool to help you take your business to the next level. This course helps you reframe your sales and marketing efforts from a traditional solutions-based platform to a more effective needs-based platform.

Objectives:

  • Dramatically increase the perceived value of what you offer clients
  • Offer more services than you would have expected
  • Build a larger client base than you would have expected
  • Sell in a kinder, gentler, more professional way

Major Topics:

  • What is the real need?
  • Why discovering needs is more effective (and profitable) than delivering services
  • How to improve your questioning and listening skills to uncover needs
  • Improving your closing skills through needs development

Who Should Attend:

Professionals who promote services, products, services or ideas, or want to grow their business

Prerequisite:

None


 
 
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