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Managing staff through tough times

Small business owners face many tough problems in a troubled economy. One of the most difficult challenges can be managing a staff through uncertain times. Whether it’s a matter of keeping anxious employees focused on their work or making hard decisions about layoffs, company owners often find themselves wondering what the best steps may be.

The Maryland Association of CPAs offers some timely suggestions.

Be realistic

If the business is experiencing financial troubles, the news will probably have already spread through the company grapevine, so don’t try to pretend that everything is rosy. Instead, be upbeat and realistic in your dealings with employees.

You might acknowledge that the company has lost a big client, for example, but point out the other steps you are taking to adapt to changing times and find new opportunities. This will reassure employees that the company leadership is dealing with the problems you face and make it easier for them to concentrate on their jobs rather than worry about the business’s survival.

Focus on opportunities

Your employees are well aware of all the problems that a downturn can bring. That’s why it’s a good idea to remind them that a recession also provides many potential opportunities.

Salespeople might be able to pick up new clients when competitors cut back operations or shut down, for example. Employees who manage vendor relationships may find it easier to cut better deals on contracts, as well. Consider brainstorming with your staff to identify all the opportunities open to your company and develop ideas on how to make the most of them. 

Find the upside

If overtime and long hours are a normal part of doing business at your company, then a slow economy can provide some needed downtime for hard-working staff members.

Instead of allowing employees to become anxious about the downturn, encourage top people to take the vacation time that they have accumulated or to use slow periods to catch up on worthwhile projects that often get pushed to the back burner in busier times. Once again, you’re taking a consequence of the bad economy and finding a way to turn it into a benefit for the company and its employees.

Consider alternatives to layoffs

Cutting back on staff when business is slow can be a wrenching decision for company owners, especially when you know employees will have a rough time finding new jobs. Dropping down to a smaller workforce may also leave you at a disadvantage when the economy does turn around.

That’s why it’s a good idea to examine all your alternate choices. Salary, hiring and benefits freezes, for example, can prevent further increases in expenses. Salary cutbacks can make it possible to hold on to the same number of people for a smaller outlay, as do furloughs, in which employees are given days off without pay during slow periods.

By taking these steps you can maintain the same experienced workforce and help keep your staff off the unemployment line.

Consult your CPA

Your local CPA has extensive experience in working with small companies like your own in good times and bad. Be sure to turn to him or her to consult on any problems facing your company during these uncertain times.

Only CPAs are equipped to address your full range of financial needs with integrity and insight. In Maryland, CPAs must pass a rigorous two-day examination, adhere to strict ethical and professional standards, and, beyond college, complete 80 hours of continuing education every two years to be certified by the state — accountants do not.

Your doctor is certified; your lawyer is certified. Make sure your accountant is a certified public accountant.

For CPA referrals in your area, contact the MACPA at (410) 296-6250 or click here.

The Maryland Association of Certified Public Accountants (MACPA) is a statewide professional association that provides leadership, information and services for its nearly 10,000 CPA members, who are employed in private practice, industry, government and education. CPAs are business and financial professionals who have passed a rigorous two-day examination in order to be licensed by the state. CPAs are committed to protecting the public interest, and must adhere to stringent ethical and professional standards and continuing professional education requirements.