CPA Resources
CPA Resources

CPAs: Soft skills as critical as technical expertise

MELVILLE, N.Y., June 1, 2009 – Accountants have strong opinions about what constitutes leadership in this economy, according to a new survey by Ajilon Finance, a leading specialty finance and accounting staffing firm, and the Institute of Management Accountants (IMA).

The survey, which polled more than 700 accountants as part of IMA’s Inside Talk Webinar Series, found that leadership priorities change depending on whether the economy is good or bad, but that certain workforce activities and initiatives remain non-discretionary investments at companies, such as training and development and workforce flexibility.

Among key findings, the survey found that leadership priorities change depending on the performance of the overall economy. In good economic times, accountants say the top three most challenging decisions for leaders to make are recruiting and retaining top talent (47 percent), pursuing growth opportunities (42 percent) and maintaining a competitive edge (42 percent).

In contrast, productivity (or doing more with less), motivating the workforce and pursuing growth opportunities are the top challenges facing leaders in poor economic times, representing 49 percent, 44 percent and 33 percent of responses, respectively.

Other key survey findings include the following:

  • Still a disconnect between how employers, employees value leadership: According to the survey, one-third (33 percent) of accountants feel an ability to inspire and motivate is the most important quality of leadership in the 21st century, followed by communications skills (15 percent) and people management skills (13 percent). In contrast, accountants said that hard skills such as global knowledge/expertise and keen decision-making were more rewarded leadership qualities at their organizations.
  • Training still a non-discretionary expense: Despite the downturn, workforce training remains an important investment for many companies, with 31 percent of survey respondents saying training is a non-discretionary expense at their companies. Other non-discretionary expenses include workforce flexibility (27 percent), succession planning (26 percent), leadership development (25 percent) and enhancing the company’s brand (25 percent). 
  • Accountants say they need time, more than anything else: When asked what they need most to be effective leaders, most accountants (29 percent) said more time. Only 14 percent of respondents said more money and 13 percent said more influence over others. 

“Although leadership priorities change depending on the state of the economy, taking leadership in your career and your life is important no matter what your role,” said David Adams, vice president of training and development at Ajilon Finance. “Whether it involves finding ways to cut costs in your own department, using your access to marketplace research to provide support for new business or just being a cheerleader in your office, there are numerous ‘soft skills’ finance professionals can employ to demonstrate leadership in their jobs today.”

The survey of more than 700 accountants was conducted on April 22 as part of the Institute of Management Accountants Inside Talk Webinar Series hosted by Ajilon Finance.

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