Press Room

How to overcome business start-up hurdles

Money Management

Monthly financial advice
from the MACPA

For release: August 2007

Every year, about 600,000 new businesses are launched in the United States. Many people dream of owning their own companies, but starting a business can be risky if not planned carefully. U.S. Small Business Administration data show that more than one-half of all new businesses do not survive at least four years.

If being an entrepreneur is your true calling, don’t let these statistics hamper your dream. According to the Maryland Association of CPAs, new ventures can succeed if their owners take the right steps from the outset.

The importance of planning

A great idea for a service or a promising new product can be excellent starting points for a new business, but you’ll need a lot more than a marketable idea to make your venture successful. You should begin with a strategic plan that covers every aspect of your venture, including details on:

the product or service you plan to sell;
your potential customers and how you are going to market to them;
the company leaders and their experience;
how you plan to produce the product or deliver the service; and
financial information. Financial statements or projections prepared by a CPA add credibility when you meet with lenders or potential investors.

CPAs recommend that you record all this information in a business plan, a document that describes how you expect to run your business. Creating a thorough business plan is not only a great strategic exercise for a new company, but it’s also a requirement if you hope to get outside financing or attract investors. Don’t skip this important initial step.

Consider the costs

Money is, of course, a crucial element in any business start-up. Your expenses will fall into two groups: one-time needs and ongoing costs. One-time costs include items such as the expense of equipment and furnishings, legal fees for incorporating the company, registering the name and the cost of a franchise or license, if required. You will also have to begin paying ongoing costs, which will include rent, salaries, supplies and utilities. Some of these ongoing expenses, such as leases, will be fixed, while others, such as inventory costs, will depend on your sales from month to month.

Create a projected budget of start-up expenses, including both one-time and ongoing costs. You can gather information for this budget from potential vendors, landlords or businesspeople running similar operations.

Your budget will tell you how much money you’ll need in the early stages of your business. Next, determine how you are going to pay for the expenses you incur before the company begins generating income. Many new business owners use their own savings to cover these costs, while others borrow from banks or find investors who provide financing in exchange for part ownership in the business. Your budget should help you determine what you can cover with your own funds and how much you will need from outside sources.

Consult a CPA

This process may sound complicated, but there are many valuable resources available. The American Institute of CPAs’ 360 Degrees of Financial Literacy Web site (www.360financialliteracy.org/; click on “Entrepreneurs”) contains a wealth of information on business planning and small business issues. The U.S. Small Business Administration site also provides advice for start-ups (www.sba.gov). And the Maryland Association of CPAs can offer tools to address similar questions.

In fact, CPAs can help you understand all the financial aspects of a business launch. Be sure to talk to a CPA about the best ways to ensure your company gets off to the right start.

Only CPAs are equipped to address your full range of financial needs with integrity and insight. In Maryland, CPAs must pass a rigorous two-day examination, adhere to strict ethical and professional standards, and, beyond college, complete 80 hours of continuing education every two years to be certified by the state — accountants do not.

Your doctor is certified; your lawyer is certified. Make sure your accountant is a certified public accountant.

For CPA referrals in your area, contact the MACPA at (410) 296-6250 or click here.

The Maryland Association of Certified Public Accountants (MACPA) is a statewide professional association that provides leadership, information and services for its nearly 10,000 CPA members, who are employed in private practice, industry, government and education. CPAs are business and financial professionals who have passed a rigorous two-day examination in order to be licensed by the state. CPAs are committed to protecting the public interest, and must adhere to stringent ethical and professional standards and continuing professional education requirements.